Giving our best the right way

WeUp Culture
Speed, effort to the end from kindness.

For customers
Step by step, every day, effort to bring the best quality and most useful books to customers in every topic, every field.

For staff
Step by step, every day, effort to create a working environment: helping you maximize your potential, learn, experience, develop, and receive what is most deserved to have a better life in both income and living.
Qualities that define a Weup person
Difference creates value
Element 1: Truly Talented
- •Professional expertise, skilled in the role you are about to take on.
- •Previous experience and priority given to those with outstanding achievements.
Element 2: Not Afraid of Difficulties
- •Not afraid of challenges, not afraid to conquer new things.
Element 4: Diligent effort to the end, never give up
Element 3: Work Smart
- •Quick-witted, communicate 1 - understand 10 - act 10.
- •Proactive in learning, knowing what needs to be done and finding solutions independently.
- •Error or inappropriate → recognize and learn from it to avoid repeating.
- •Always find ways to handle things faster and more effectively with the same effort/time.
- •Complete work for the overall goal, not just following the boss's bullet points (e.g.).
Element 5: Constantly changing
- •Learn, upgrade oneself, change every day and apply improvements in daily work.
Element 6: Good heart, good ethics
- •Good-hearted, working not just for responsibility but for the passion for the profession, customers, colleagues, and company.
- •Always ready to help everyone: customers, colleagues, company.
- •Honest with the company, colleagues, and customers.
Element 8: Be a responsible person
- •No blame game, always recognize one's own faults and responsibility first in every issue.
- •Productive and dedicated to every assigned task.
Element 7: Love the company
- •Want to walk with the company for common goals, want to express oneself, want to develop further at the company.
- •Act for the common benefit of the company, helping the company grow, thereby developing oneself.
- •Feel the company is worthy for you to commit to and develop at the current time.
Element 9: Frank sharing
- •Share opinions and contributions.
- •Share feelings and issues being faced with Managers and Directors.
- •No toxicity, no drama, no bad-mouthing, criticizing or disparaging colleagues or company... if there is any concern or complaint, share it frankly; if not satisfied, both parties can stop collaborating.
- •Goal: All of us get better every day from work to emotions.
Element 10: Respect everyone + Listen more
Element 1: Truly Talented
- •Professional expertise, skilled in the role you are about to take on.
- •Previous experience and priority given to those with outstanding achievements.
Element 2: Not Afraid of Difficulties
- •Not afraid of challenges, not afraid to conquer new things.
Element 3: Work Smart
- •Quick-witted, communicate 1 - understand 10 - act 10.
- •Proactive in learning, knowing what needs to be done and finding solutions independently.
- •Error or inappropriate → recognize and learn from it to avoid repeating.
- •Always find ways to handle things faster and more effectively with the same effort/time.
- •Complete work for the overall goal, not just following the boss's bullet points (e.g.).
Element 4: Diligent effort to the end, never give up
Element 5: Constantly changing
- •Learn, upgrade oneself, change every day and apply improvements in daily work.
Element 6: Good heart, good ethics
- •Good-hearted, working not just for responsibility but for the passion for the profession, customers, colleagues, and company.
- •Always ready to help everyone: customers, colleagues, company.
- •Honest with the company, colleagues, and customers.
Element 7: Love the company
- •Want to walk with the company for common goals, want to express oneself, want to develop further at the company.
- •Act for the common benefit of the company, helping the company grow, thereby developing oneself.
- •Feel the company is worthy for you to commit to and develop at the current time.
Element 8: Be a responsible person
- •No blame game, always recognize one's own faults and responsibility first in every issue.
- •Productive and dedicated to every assigned task.
Element 9: Frank sharing
- •Share opinions and contributions.
- •Share feelings and issues being faced with Managers and Directors.
- •No toxicity, no drama, no bad-mouthing, criticizing or disparaging colleagues or company... if there is any concern or complaint, share it frankly; if not satisfied, both parties can stop collaborating.
- •Goal: All of us get better every day from work to emotions.
Element 10: Respect everyone + Listen more

Mission for human resources
01 - Always strive to train you to become the best version of yourself when you first start
- Internal knowledge training
- Provide materials for self-study
- Hire experts, from universities
02 - Always strive to create a comfortable working environment
- Be able to do the work you love, you want to do your best for it
- Be able to interact, have fun, colleagues are friends, company is home
03 - Listen to all your wishes and shares
The more you share, the more the company understands, from which the company will help you solve problems.
- Salary, work pressure, colleagues, company products, training, work goals... any issue.
- Ultimate goal: you are comfortable, want to commit, see the potential for personal and company development
04 - Recognize all your work results and working attitude
As long as the company still exists and develops, you will receive everything most deserved within all the company's capabilities.
- Salary / income
- Position
- Respect
05 — Strive to create a professional working environment
- The company will gradually aim for a professional working style, full of processes